Chartmetric 2024 music industry report: Key stats, trends, and insights you need to know

Discover how the music industry evolved in 2024 with 11M+ artists, 126M tracks, and groundbreaking trends in streaming, genres, and global reach.

Chartmetric has published its second annual Year in Music report, offering a data-rich analysis of the music industry’s performance in 2024. The report tracks over 11.1 million artists and 126 million tracks, making it one of the most extensive music analytics studies available. Dive into the fuil repot  here.

The findings show significant growth in the digital music space, with 4,600 new artists added to the platform daily throughout 2024. This represents a 1.7 million increase in tracked artists from the previous year.

What and who is Chartmetric? Chartmetric’s platform is a vital resource for music industry professionals, providing streaming, social, and audience data. The company has collected and analysed music industry data since 2016, offering insights into artist development, fan engagement, and streaming trends. Their report builds on last year’s analysis by expanding into new focus areas, including emerging fandom dynamics and platform-specific performance metrics.

Key findings from the report

Platform Growth

  • 11.1 million artists tracked
  • 126 million tracks monitored
  • 4,600 new artists added daily

Data Coverage

  • Streaming statistics
  • Social media metrics
  • Radio play analysis
  • Audience demographics

Geographic Reach

  • United States leads with 32% of new artists
  • United Kingdom follows at 4.7%
  • France ranks third at 3.8%

Impact and implications

This report provides music industry professionals with actionable insights for strategic planning and market analysis. The data helps identify trends, measure success, and track the evolution of music consumption across platforms.

The findings point to continued growth in digital music consumption and highlight the increasing importance of data analytics in artist development and music marketing.

Stay updated with Chartmetric for more insights into the music industry’s digital transformation. Contact us to learn how to start marketing the right way using data-driven strategies.

Platform growth and artist demographics: A record-breaking year for music

The music industry saw remarkable growth in 2024, with Chartmetric tracking more than 11.3 million artists. This marks a significant increase of 1.7 million artists from the previous year, with an average of 4,600 new artists added to the platform daily.

Geographic distribution

The United States leads artist growth with 32% of new additions, followed by:

  • United Kingdom (4.7%)
  • France (3.8%)
  • Germany (3.7%)
  • Canada (3.6%)
  • Italy (3.2%)

Artist composition

Based on self-reported data:

  • Solo Artists: 66% (491,000 artists)
  • Groups/Bands: 34% (256,000 artists)

Gender and pronoun statistics

Among solo artists with available data:

Pronoun Usage:

  • He/Him: 77%
  • She/Her: 18%
  • They/Them: 5%
  • She/They: 0.01%
  • He/They: 0.006%

Gender Identity:

  • Male: 74%
  • Female: 24%
  • Non-binary: 0.6%

France is a key player in global music exports, with artists like L’Imperatrice gaining traction in major U.S. markets. Germany’s music scene shows strong domestic performance, particularly in hip-hop, with local artists dominating YouTube views in Berlin.

Understand these demographics to start marketing the right way. They show clear opportunities for growth in female and non-binary artist representation while highlighting the strong foundation of regional music markets.

Career stage analysis: Breaking down artist growth in 2024

The music industry saw significant shifts across career stages in 2024, with data showing clear patterns in artist progression. Here’s what the numbers tell us about artist growth this year.

Career stage transitions

  • 818,000 artists entered as “undiscovered.”
  • 61,500 artists reached “developing” status
  • 8,500 artists advanced to “mid-level”
  • 2,800 artists broke into “mainstream”
  • 308 artists achieved “superstar” status
  • 65 artists joined the “legendary” category

Notable breakthrough stories

Chappell Roan stands out as one of 2024’s most remarkable success stories. Starting the year as a mid-level artist with a Chartmetric score of 77.5, she climbed to 97.6 by November, placing her in the top 1% of tracked artists.

Chilean reggaeton artist FloyyMenor joined the superstar ranks thanks to his hit “Gata Only,” while HYBE UMG’s girl group KATSEYE also reached superstar status.

Mainstream success stories

British singer Lola Young and Colombian artist Ela Taubert successfully transitioned to mainstream status. Taubert’s achievement was marked by her Latin Grammy win for “Best New Artist.”

Legendary status updates

The legendary category welcomed 65 new artists in 2024, including:

  • Air Supply (Australian rock duo)
  • Ella Fitzgerald (“Queen of Jazz”)
  • Julio Iglesias (Spanish music icon)

These artists earned their spots through sustained success spanning over three decades, proving their lasting impact on music history.

Top artists and global reach: Breaking down music’s biggest names in 2024

The music industry saw significant shifts in artist rankings throughout 2024, with five new performers breaking into Chartmetric’s top 10. Bruno Mars led the charge, jumping from rank 30 in 2023 to claim the number one spot in 2024.

Global top 10 artists by peak chartmetric score

  1. Bruno Mars (USA)
  2. Taylor Swift (USA)
  3. Billie Eilish (USA)
  4. ROSÉ (South Korea)
  5. Drake (Canada)
  6. Lady Gaga (USA)
  7. Justin Bieber (Canada)
  8. The Weeknd (Canada)
  9. Eminem (USA)
  10. Ariana Grande (USA)

Geographic distribution

The top 100 artists represented 17 countries, with the United States accounting for 52% of entries. Puerto Rico made a strong showing as the third most represented region, proving its musical influence extends far beyond its size.

Top countries by artist representation:

  • United States (52 artists)
  • United Kingdom (11 artists)
  • Puerto Rico (8 artists)
  • Colombia (5 artists)
  • Canada (4 artists)
  • South Korea (4 artists)

Latin music’s rising influence

Latin artists comprised 13% of the top 500 by peak Chartmetric rank. KAROL G reached #13, the highest position for a Latin artist, backed by her record-breaking “Mañana Será Bonito” tour. The data shows 60 Latin artists have over 20 million monthly Spotify listeners.

Breakthrough success: Bruno Mars and Rosé

Bruno Mars’s rise to #1 included the record-breaking track “Die With A Smile” featuring Lady Gaga, which reached one billion Spotify streams in just 96 days. ROSÉ’s success highlights K-pop’s growing global impact, with her collaboration “APT.” drawing massive streaming numbers. The data shows success from established markets and emerging regions, creating new opportunities for artists worldwide.

Track performance and release trends: Breaking down 2024’s music releases

The music industry saw massive growth in 2024, with Chartmetric tracking 25.7 million new tracks. Of these, 10.5 million were released in 2024, showing the incredible music creation and distribution pace.

Daily release patterns

  • Average daily releases: 28,700 tracks
  • Most popular release day: Friday
  • Peak release months: March, April, and May

Notable track statistics

Track lengths varied significantly in 2024:

  • Shortest track: “Clip 1” by A-REECE (32 seconds)
  • Longest track: “Trap Mixtape 2024” by DJ Legend Vibes (1 hour 13 minutes)
  • Most common track length: 2:51 to 3:09 minutes

Record-breaking performances

Bruno Mars and Lady Gaga’s “Die With A Smile” set a new streaming record:

  • Reached 1 billion Spotify streams in 96 days
  • Added 4.1 million streams in 41 days post-milestone
  • Average of 100,000 streams per day

Platform success stories

Standout tracks showed different patterns of success across platforms:

  • Sabrina Carpenter’s “Espresso” dominated streaming
  • Charli XCX’s “BRAT” album gained 84 million streams in its first week
  • The “Guess” remix featuring Billie Eilish brought in 37.1 million streams in seven days

These numbers show that modern music releases need a clever mix of timing, platform strategy, and audience engagement to succeed. Understand these patterns and plan your releases accordingly to start marketing the right way.

Genre evolution and market share: The changing face of music in 2024

Music genres keep shifting, but the numbers tell a clear story. Chartmetric’s tracking of 1,691 genres shows how the music world changed in 2024.

Hip-hop holds strong

Hip-hop/rap stands as the most represented genre, with:

  • 1.4 million artists
  • 11.8 million tracks
  • Strong presence across streaming platforms

Top 5 genres by volume

  1. Hip-Hop/Rap
  2. Dance
  3. Pop
  4. Alternative
  5. Classical

The data shows interesting regional patterns. Latin music claimed 13% of the top 500 artists, with stars like KAROL G leading the charge. K-pop continued its global reach, showing substantial numbers in unexpected markets like Indonesia and Brazil.

Platform-specific genre success

Different genres found success on different platforms:

  • Radio: Pop and mainstream hits
  • TikTok: Dance and hip-hop tracks
  • Spotify: Mix of pop, hip-hop, and regional favourites
  • YouTube: Strong showing for Latin music and K-pop

Market share highlights

  • Pop music kept its mainstream appeal
  • Hip-hop dominated streaming numbers
  • K-pop showed remarkable global reach
  • Latin music grew its international presence
  • Electronic music stayed strong in the dance charts

The numbers point to a music industry that’s more diverse than ever. Genres aren’t just mixing - they’re creating new categories and reaching new audiences. This matches how people listen to music now, jumping between styles and finding new sounds worldwide.

Platform performance: Where music meets its audience

Streaming and social platforms shaped how fans found and enjoyed music in 2024. Let’s look at the numbers behind where and how people connect with their favourite artists.

Spotify’s dominant year

  • Artists tracked on Chartmetric reached 61.4 billion total listeners
  • 23.4 billion followers engaged with artist profiles
  • Only 14% of the 11 million tracked profiles maintained over 10 monthly listeners
  • Users created 6.8 million new playlists, bringing the total to 26.4 million

Radio keeps its crown

Radio proved it’s still a key player in music discovery:

  • 2,860 radio stations tracked globally
  • 2 million unique tracks played
  • One billion total spins were recorded
  • Benson Boone’s “Beautiful Things” topped the charts in 6 countries
  • David Guetta led with 3.2 million radio spins

YouTube’s global stage

YouTube remained central to music promotion:

  • Artists posted 6.7 million new videos
  • Latin music dominated the platform’s Global Weekly Charts
  • Half of the top 10 most-watched tracks came from Latin artists
  • Teddy Swims’ “Lose Control” spent 49 weeks on global charts

Cross-platform success stories

  • ROSÉ saw major growth in YouTube followers
  • Sabrina Carpenter gained significant Instagram traction
  • K-pop groups like AESPA and ENHYPEN led TikTok’s growth
  • The U.S., Brazil, and Mexico emerged as top markets across all platforms

Want to start marketing the right way? These insights show where your audience lives online. Contact us to learn how to reach them effectively.

Music video impact and social media: Evolving trends in artist-fan connection

The music video landscape saw significant changes in 2024, with streaming patterns showing a clear shift in how fans consume visual content. Data reveals an interesting gap between traditional music video views and streaming numbers, pointing to new trends in artist promotion and fan engagement.

Streaming vs. Video views

  • Traditional music videos now see an average difference of 731 million between Spotify streams and YouTube views
  • Only 36 of the top 40 most-streamed Spotify tracks had music video releases
  • Latin and K-pop genres maintain strong video performance, showing near-equal numbers between streams and views

Platform performance highlights

  • TikTok leads in Gen Z engagement, with women making up the primary following base
  • Instagram attracts an older demographic, showing strong performance among millennial users
  • YouTube maintains the highest male viewership among social platforms

Geographic impact

The U.S. continues to lead in social media engagement across platforms, but with notable shifts:

  • Brazil ranks second in follower growth across TikTok, Instagram, and YouTube
  • Mexico consistently places in the top five markets
  • Latin American markets show increasing influence in global music consumption

Success stories

Two contrasting examples show how platform strategy affects engagement:

  • “APT.” by Bruno Mars and ROSÉ balanced streaming and video views through K-pop marketing
  • “Please Please Please” by Sabrina Carpenter saw higher streaming numbers, reflecting pop radio’s current dominance

The data shows that success now requires a targeted approach across multiple channels, with each platform serving a unique role in artist promotion. Start marketing the right way by understanding these platform-specific trends.

Looking forward: The future of music analytics and industry trends

As we analyse the data from 2024, clear patterns point to significant changes in how music reaches audiences. These insights help us understand where the industry is heading.

Key trends to watch

  • Short-form content continues to drive music discovery
  • Cross-platform presence becomes more critical for artist success
  • Data-driven decision-making shapes marketing strategies
  • Regional music markets gain global influence

What this means for the industry

The numbers show that success now requires a strategic mix of streaming, social media, and traditional channels. Artists who connect with fans across multiple platforms see the strongest growth in their metrics.

The rise of regional markets, particularly in Latin America and Asia, creates new opportunities. These regions now influence global music trends, changing how artists approach international audiences.

The role of analytics

Music analytics will become more critical as the industry grows more complex. Real-time data helps artists and labels:

  • Track fan engagement across platforms
  • Identify emerging market opportunities
  • Make informed marketing decisions
  • Measure campaign effectiveness

Contact Chartmetric to learn how it's analytics platform can help you succeed in today’s changing music landscape and start marketing the right way by using data to guide your music strategy.