The Larry June strategy for marketing your music 🍊

The story of relentless willpower, hustle and the power of direct consumer marketing

Larry June is a rising star in hip-hop. Still, to many, he is already a legend and an immovable independent force who has already won in this industry with the help of his solid entrepreneurial and marketing foundations.

Larry June has singlehandedly redefined the independent music marketing landscape with his unique approach. His secret weapon? A combination of talent, great music, quality merchandise, and the special access he provides to his loyal and growing fanbase through his innovative 'Pop-Up' meet and greet events.

Show money helps you to grow money

These intimate gatherings allow Larry to connect with his fans personally. He meets them face-to-face, shakes their hands, and thanks them for their support. But it's not just about building relationships – it's also a smart business move.

At these events, Larry sells his merchandise directly to his fans. There are no middlemen, no extra costs, just high-quality products his supporters proudly wear. And the results speak for themselves. Larry's merchandise sales have skyrocketed, becoming a primary revenue stream for his career.

"The music is one thing, but the product is completely different." Larry June

Investing in quality and authenticity

But Larry's success isn't just about the pop-up events themselves. It's about the quality of his merchandise. He invests in unique designs and premium materials, ensuring his products stand out in a crowded market. His fans appreciate the attention to detail and are willing to pay for it.

His online store, Midnight Organic, is always in high demand. Click the link, and you'll see for yourself. There's a chance that the item you want has already sold out.

Supply and demand are critical in marketing and sales, keeping the fans hungry with scarcity and FOMO. It is a delicate blend of marketing savviness, fulfilling customer needs and sourcing products that mobilise your fanbase to spend.

The power of consistency and resilience

The most impressive aspect of Larry's approach is his consistency and mental resilience. He treats his music career like a full-time job, putting in the hours and effort required to succeed. Even when faced with setbacks and challenges, he maintains a positive mindset and keeps pushing forward.

This consistency has paid off. Larry's fan base continues to grow, and his music reaches new audiences daily. He's living proof that independent artists can succeed on their terms with hard work and dedication.

Implementing the Larry June strategy

So, how can you apply Larry's strategies to your music career?

Start by planning and executing your own "Pop-Up" events. Connect with your fans directly and offer them high-quality merchandise that reflects your brand.

"I invested some money in buying things that supported my brand identity. I bought a car and used it for the cover of one of my projects." Larry June

Finally, treat your music career like a full-time job. Be consistent in your efforts and maintain a positive mindset when facing challenges. With hard work and dedication, you can succeed as an independent artist.

The Larry June strategy for music marketing

Picture this: you're an independent artist, pouring your heart and soul into your music. You've spent countless hours writing, recording, and perfecting your craft, but you're struggling to get your music heard. It's a familiar story for many musicians trying to make it in the industry.

"I did a show in Houston, it was like three people in that, but I still did it. I gave it my all and said **** it, I'm going to go do Austin, it's like five people coming but I'm continuing, keeping it going." Larry June

Larry June, an independent artist who has defied the odds from his humble beginnings, has built a successful career from his passion for music and hustle. His unique approach to music marketing has caught the attention of fans and industry professionals alike.

In this article, we'll further explore the Larry June strategy and how it can help independent artists take control of their careers and start marketing the right way.

Larry June's background

Larry June's journey took a while to get started. Despite his talent and dedication, like many artists he struggled to gain recognition and regular income from his music. Early in his career, he faced countless challenges and setbacks, but he wouldn't be the businessman he is today without them.

Larry refused to give up on his dreams. He knew he had a unique and valuable contribution to make to the world through his art. This turning point in his career came when he realised he needed to take a different approach to reaching his goals and provide for his then-young son.

When Larry began developing his unique marketing strategy through necessity, his survival instincts kicked in. He focused on building a direct connection with his fans through personal interactions and high-quality merchandise. This approach allowed him to create a loyal fanbase that supported him emotionally and financially.

"I remember dropping two projects, and I checked my distribution account and I had some money in there. I was like, 'Oh, this is working!" Larry June

By taking control of his career and investing in himself, Larry June laid the foundation for his future success today. His fear of being a struggling independent artist faced with the real-life pressures of having to provide as a college dropout gave him the perspective and drive needed to create a powerful new model for music marketing.

The direct to consumer strategy

Larry June's blueprint is a game-changer for independent artists today. His focus on direct fan engagement through "Pop-Up" events is one many artists take for granted.

These events across the states allowed him to meet supporters and sell merchandise personally, even when using the stage as a shop after shows; all because he didn't have anyone to help, he would make sure he sold his merchandise stock. This work ethic and mentality created a strong personal connection with the fan base.

High-quality merchandise is a vital part of Larry's approach. He invests in unique designs and premium materials. Merchandise sales are a primary source of revenue, as well as his music royalties and shows; this foundation allows him to maintain financial independence as an artist.

No money? That is no problem; invest time and effort in your craft.

Larry's unwavering commitment to his craft is evident in his approach to music. He has mastered the art of self-recording and producing his tracks, maintaining complete creative control.

Larry's investment in home recording equipment and software allows him to create music that is both authentic and high-quality, always staying true to his vision.

If recording yourself means reducing costs, then learn how to use audio recording software like Pro Tools or Logic Pro X. These initial investments will allow you to take control of your creative vision, create authentic, high-quality music that resonates with your audience, and pay's you back tenfold on the back end.

Self-recording and production are not just elements, but the cornerstone of the Larry June strategy. By recording at home, Larry ensures complete creative control and authenticity in his music. His investment in quality equipment and software further solidifies his commitment to his unique musical vision.

"I recorded every day. I wake up at 5:30 in the morning, record till 8, make my son breakfast, get him to school by like 8:45. I'm right back while he’s at school all day, I'm recording, and that's how I got my buzz up. And I just ran it up, and the checks kept coming." Larry June

Consistency and mental resilience are essential for success with this strategy. Larry treats his music career as a full-time job. He puts in the hours and stays focused on his goals while ensuring he takes the time he needs for his own mental health and sanity. Overcoming setbacks and maintaining a positive mindset are critical to Larry June.

If you want to start marketing the right way as an independent artist, familiarise yourself with his path to building a sustainable career on your terms:

1. Take a page from Larry June's playbook.
2. Engage directly with your fans.
3. Invest in standout merchandise.
4. Take control of your music production.
5. Stay consistent and mentally strong.

How to implement this Larry June strategy

You can start marketing the right way by following Larry June's very own blueprint. Here's how to make it work for you:

 🍊 Plan your "Pop-Up" events:

• Choose locations where your target fans hang out
• Promote the event on social media and local music forums
• Prepare a variety of merchandise to sell at different price points

🍊 Invest in quality merchandise:

• Work with designers to create unique, eye-catching designs
• Choose premium materials like high-quality t-shirts and hoodies
• Test different designs and products to see what resonates with fans

🍊 Set up your home recording studio:

• Invest in a good microphone, audio interface, and DAW software
• Learn basic recording and mixing techniques through online tutorials
• Experiment with different sounds and styles to find your unique voice

🍊 Create a consistent release schedule:

• Set realistic goals for how often you can release new music
• Use a content calendar to plan and track your releases
• Communicate with your fans regularly to build anticipation

🍊 Prioritise your mental health:

• Set aside time for self-care activities like exercise and meditation
• Surround yourself with supportive friends and family
• Don't be afraid to ask for help when you need it

Remember, success as an independent artist takes time and dedication. Stay focused on your goals, and don't get discouraged by setbacks. You can build a loyal fanbase and a sustainable music career with hard work and a solid strategy.

Other music marketing case studies

You can learn much from other independent artists who use strategies like Larry June's. Let's look at a few examples:

• Russ: This Atlanta-based rapper built a massive following by releasing a new song every week for over a year. He also sold merchandise and engaged with fans directly on social media. In 2017, his debut album reached #1 on the Billboard R&B/Hip-Hop chart.

• Chance the Rapper: Chance has never signed with a major label. Instead, he focuses on creating unique experiences for his fans, like his "Magnificent Coloring Day" festival. He also partners with brands to sponsor his tours and give away his music for free.

• Nipsey Hussle: Before his tragic passing, Nipsey was known for his entrepreneurial spirit. He sold his mixtapes for $100 each and opened a clothing store in his hometown of Los Angeles. He believed in owning his masters and publishing rights.

What can we learn from these artists?

Consistency is key - whether you're releasing music or engaging with fans. Building a strong brand also helps you stand out in a crowded market.

Finally, feel free to experiment with unconventional strategies like giving away music or charging premium prices.

Of course, every artist's path is unique. But by studying the successes of others, you can adapt their strategies to fit your career goals.

The key is to stay true to yourself while constantly looking for new ways to connect with your audience.

Conclusion

You have the power to take control of your music career. The Larry June strategy proves that independent artists can succeed on their terms.

You can build a sustainable career in the music industry by focusing on direct fan engagement, investing in high-quality merchandise, self-recording and producing, and maintaining consistency and mental resilience.

Imagine the satisfaction of connecting with your fans on a personal level, seeing them proudly wear your merchandise, and knowing that your music is authentically yours. It's challenging, but with dedication and the right strategies, you can make your dreams a reality.

Start implementing the Larry June strategy today.

Plan your first "Pop-Up" event, design your merchandise, set up your home recording studio, and commit to treating your music career as a full-time job. Embrace the challenges and celebrate the victories, knowing you are in control of your success.

The future of the music industry belongs to independent artists like you. So take the first step, believe in yourself, and start marketing your music the right way.

Your fans are waiting to connect with you and support your journey. Are you ready to take your career to the next level?

Additional resources

You're ready to start marketing the right way. Check out these resources to help you implement the Larry June strategy:

• "The Musician's Guide to Selling Merch" by CD Baby - Learn how to design, source, and sell high-quality merchandise your fans will love.
• "The Home Recording Studio Setup Guide" by Music Radar - Discover affordable equipment and software to create professional-quality recordings at home.
• "Creating a Sound Foundation: Changing Mental Health in the Music Industry" by Soundfly - Get practical advice for staying mentally resilient in the face of challenges.
• "7 pro tips for planning the perfect pop-up events" by Eventbrite - Follow these steps to create engaging, profitable events that connect you with your fans.
• "The complete guide to marketing your music online" by Bandzoogle - Master the art of promoting your music and engaging with fans online.

Remember, success as an independent artist takes time and dedication. Stay focused on your goals, and be bold and try new strategies. With the right mindset and tools, you can build a thriving music career on your terms.

Ready to take the next step? Download our free "Independent Artist Starter Kit" for more in-depth guidance and resources. Start marketing the right way, and take control of your music career today.