The new normal: How remote video platforms have changed how we connect with customers
Embrace the new normal: How remote video content is revolutionising marketing strategies
The rise of remote video content
Since the COVID-19 pandemic hit, businesses, organisations, and individuals have had to adjust to the reality of remote work and virtual communication. And while this has been a significant shift, it has also brought about many opportunities.
One of these opportunities is the rise of remote video content. Video communication platforms such as Zoom, Microsoft Teams and applications like Loom have become essential tools for businesses and individuals. They have enabled us to continue to connect and record videos even when we can't be in the same physical space.
The advantages of remote video content
Remote video content has become a powerful marketing, education, and entertainment tool. Companies and individuals use Zoom, Teams and Loom to create podcasts, explainer videos, industry insights, thought leadership content, company announcements, training, and delivering the latest news.
Remote video content is now an essential part of any successful marketing strategy. More is needed to rely on traditional marketing materials such as print ads or billboards. With more people spending time online and working from home, remote video content has become a critical way to reach and engage with your audience.
How to get started with remote video recording
Creating high-quality video content can be challenging. That's where The WrightyMedia Agency blog comes in. Our video advice can turn your recorded Zoom, Teams and Loom recordings into impactful marketing videos.
Getting Started: Best Practices for remote video content
Getting the best audio and video from your remote setup requires planning and preparation. Here are some best practices to follow:
- Choose a quiet location with good lighting - This will help reduce background noise and ensure your video is well-lit.
- Use a high-quality microphone - Consider investing in a separate microphone to improve sound quality.
- Test your audio and video settings before recording - Ensure your microphone and camera work correctly.
- Sit facing a window or light source - This will provide natural lighting for your video.
- Use headphones - This will help to reduce background noise and improve sound quality.
How to get your videos ready for marketing use
Option 1: Use your laptop and add our video editing expertise
If you have your recording equipment, you can use our video editing expertise to turn your recordings into impactful marketing videos. We will do our best to improve your recordings’ sound and video quality.
Option 2: Download our free ‘getting started with remote video’ toolkit and have your video edited by WrightyMedia
Our free toolkit provides expert advice and recommendations for starting equipment. We also provide links to trusted retail partners and creatives.
Option 3: Use our premium editing service
Our premium plug & play service includes all the necessary equipment delivered straight to your door. We'll send you the equipment plug into your setup and provide an easy-to-use setup video.
Change brings an opportunity for growth.
The new normal has brought about many changes but has also presented us with new opportunities. Remote video content is changing how we connect and do business. Make the most of this opportunity and create impactful marketing videos that will help your brand’s growth.
